As a manufacturer, visual inspection is a crucial part of keeping the quality of our products up to high levels. Above that many new applications can be done by making use of deep learning in combination with computer vision. Deep learning models can be industrialized with the Visual Perception Provider (VPP) which is a service developed in-house at Continental Tires. The talk is about the reasoning, why we decided to go that route, and about what we are doing. Also, some use cases done with the Visual Perception Provider will be demonstrated.