Leveraging NLP to Understand Reader Preferences for Neue Osnabrücker Zeitung (NOZ)
Wednesday, Oct 5, 2022
Being able to predict KPIs for new, not yet published articles is a key factor in process optimization to assist editors with their daily work flow. Modern NLP methods allow us to use text content efficiently and to understand the connection between natural language and the respective KPIs. By combining statistical models (GAM), modern NLP methods (BERT), and XAI tools (SHAP), we are able to understand specific connections between text content and our KPI.