This presentation addresses the challenges of applying Deep Learning use cases for business innovation. Over the past years, UnternehmerTUM has worked with more than 80 cross-functional teams at Digital Product School and deployed the best practices of lean startup, data-driven design thinking (data thinking) and agile framework for our corporate partners. This presentation will summarize the key challenges when deep learning and data intelligence contribute to the customer experience and value proposition. The key learnings on successful data strategies to overcome those challenges will be overviewed and adoption of various techniques will be contrasted.