The perception of what defines AI has become very blurry. The more attention is drawn to the topic and the more activities we see evolving, the bigger the need to reflect on the actual success factors of AI solution development. It’s overdue to take a look under the hood and establish a common understanding of what building blocks constitute an AI solution, what’s easily doable today, where things get experimental and where we drift into science fiction. The keynote will demystify the current AI hype and clarify its misperception. A strong focus will be on the question why AI initiatives get stuck in the experimental or PoC phase and what countermeasures can be taken to really scale AI solutions.