Norbert Wirth


Global VP Data




As Global VP Data at PAYBACK, Norbert draws on his extensive experience in marketing analytics, Data Science end to end solution development, the digital ecosystem, innovation management, data product, and algorithm development. Before joining PAYBACK, Norbert was ramping up and managing Sqooba Germany and SUPERCRUNCH by GfK, two Data Science startups. He worked as Director Data Science and AI at PwC, Global Head of Data and Science and Global Head of Innovation and Digital at GfK.

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